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12-Week AI Digital Marketing Certification

AI Digital Marketing Mastery

Master AI-powered marketing. Learn prompt engineering, AI content generation, AEO/GEO optimization, Performance Max, Meta Advantage+, and marketing analytics in an intensive 120+ hour program.

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  • 12 Weeks Intensive Program
  • 120+ Hours, 5 Sessions/Week
  • DigiDARA Certification
  • 24 Guided Labs + Capstone

Course Overview

Our AI Digital Marketing course equips you to harness artificial intelligence to automate marketing workflows, produce high-converting content, optimize search visibility for AI search engines (AEO/GEO), and run high-ROI ad campaigns across platforms.

Skills You Will Learn

AI-Powered Analytics
AEO/GEO Optimization
Prompt Engineering
Campaign Optimization
Customer Segmentation
LinkedIn B2B Growth
AI Video/Audio Content Creation
Marketing Attribution & ROI

12-Week Curriculum

Structured week-by-week learning with practical builds and real-world campaigns:

Week 1

Digital Marketing, AI & Social Strategy Foundations

Marketing fundamentals, customer personas, platform strategy and prompt engineering (ROLE+TASK+CONTEXT+CONSTRAINTS+OUTPUT). Build: Brand, Persona & Platform Strategy Kit.

Week 2

AI Text & Image Content Creation

AI blog posts, ad copy, captions, email copy, Canva AI Magic Studio visuals, editorial planning and responsible AI disclosure. Build: AI Text & Image Content Pack.

Week 3

AI Video & Audio Content Creation

Script-to-video tools, Reels/Shorts, AI voiceovers, podcast editing and brand-consistent voice across formats. Build: AI Video & Audio Content Pack.

Week 4

SEO Fundamentals

Keyword research, search intent, on-page and technical SEO, Google Search Console, local SEO and Google Business Profile. Build: SEO Audit & Optimization Plan.

Week 5

AEO & GEO — Optimizing for AI Search

AEO vs GEO vs SEO, structuring content for AI Overviews/ChatGPT/Perplexity/Gemini citations, entity clarity and AI visibility tracking. Build: AEO/GEO-Optimized Content Piece.

Week 6

LinkedIn Mastery

LinkedIn algorithm mechanics, company pages, Sales Navigator, B2B lead gen, LinkedIn Ads and AI-assisted post/newsletter creation. Build: LinkedIn Mastery Campaign (Organic + Ads).

Week 7

Platform Deep Dive — Facebook, Instagram, YouTube & X

Reels, Stories, YouTube Shorts/video SEO/thumbnails, and X/Twitter threads and real-time marketing. Build: Multi-Platform Content Pack.

Week 8

Google Ads & Search Advertising

Account structure, Search & Shopping campaigns, Performance Max, AI Max for Search, Asset Studio. Build: Google Ads Campaign (Search + Performance Max).

Week 9

Meta Ads & Paid Social Advertising

Meta Ads Manager, Advantage+ automated campaigns, creative optimization, Instagram/Facebook ad formats. Build: Meta Ads Campaign (Advantage+).

Week 10

Campaign Optimization & Conversion

Landing pages, CRO, A/B testing, bidding strategies, incrementality testing, lead nurturing and marketing automation/CRM. Build: Conversion-Optimized Landing Page & Automation Flow.

Week 11

Marketing Analytics & AI Reporting

GA4, Search Console, cross-platform reporting, marketing KPIs, attribution, budget allocation and AI-assisted client-ready reporting. Build: AI-Powered Marketing Performance Report.

Week 12

AI Marketing Agents & Capstone

AI agents for automated monitoring/optimization, integrating SEO+AEO/GEO+LinkedIn+social+paid+analytics into one strategy, capstone development and final presentation. Build: End-to-End AI-Powered Marketing Campaign.

Tools & Technologies

Canva AI (Magic Studio)

AI-powered graphic, video and design creation

ChatGPT, Claude & Gemini

AI content creation and marketing prompt engineering

Google Search Console

SEO monitoring and AEO/GEO visibility tracking

Google Ads (Performance Max)

AI-optimized search and shopping advertising

Meta Ads Manager (Advantage+)

Automated Facebook and Instagram advertising

Google Analytics 4

Web analytics, attribution and cross-platform reporting

Course Details

12 Weeks Intensive Program
120+ Hours, 5 Sessions/Week
DigiDARA Certification
24 Guided Labs + Capstone

Prerequisites

Basic computer literacy and interest in digital marketing.

Career Outcomes

AI Marketing Specialist, Performance Marketer, SEO/AEO Lead, Content Manager

Enroll in AI Digital Marketing

Frequently Asked Questions

AI Digital Marketing combines artificial intelligence technologies with traditional digital marketing strategies to automate tasks, personalize content, optimize campaigns, and gain deeper insights into customer behavior using machine learning and generative AI tools.
Yes, digital marketing is an excellent career choice in India. With the rapid growth of e-commerce and digital channels, demand for marketers skilled in AI automation, SEO, and paid media is at an all-time high.
Common tools include ChatGPT, Claude, and Gemini for copy/content; Canva AI for graphics; Google Search Console for AEO/GEO; Google Ads Performance Max and Meta Advantage+ for paid advertising; and GA4 for marketing analytics.
Our AI Digital Marketing course is a 12-week, 120+ hour program with 5 sessions per week, guided labs, real campaigns, and mentor feedback.
Roles include AI Marketing Specialist, Performance Marketer, SEO/AEO Specialist, Social Media Manager, Paid Media Specialist, and Marketing Automation Analyst.